The summer I turned thirty, flamingos appeared everywhere. As pool floats in Lake Shasta. As drink holders in Joshua Tree. In leggy animal form in Los Angeles.

They followed me across California, into the Pacific Ocean, into shimmering pools and blue rivers, and even under the Golden Gate Bridge.

And thus, Flamingo Summer was born.

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Flamingo Summer is the feeling of a surprise beach day in San Francisco. Of a watermelon margarita on a warm night. Of running into friends on the street. Of a perfect Saturday afternoon in the park. Of kismet and possibilities.

It’s the feeling a great brand or campaign can evoke.